There is something special about seeing a Southern Minnesota business receive national industry recognition—and knowing your photography helped tell its story.
I was recently hired by Haute Skin Spa & Tanning to create professional branding photography at its Faribault, Minnesota location. One of the images from that project was ultimately selected for the front cover of the September 2026 edition of Smart Tan Magazine.
For me, it was a great example of what strong branding photography in Southern Minnesota can accomplish for a local business.
Haute was founded in 2011 with the goal of modernizing the tanning industry in Southern Minnesota. The company now operates locations in Faribault and Owatonna and offers tanning, spray tanning, red light therapy, infrared sauna services, and other wellness options. Haute Skin Spa & Tanning
The Faribault location was the primary focus of our photography session.
While the goal was to showcase the facility, equipment, services, and overall Haute brand, one of the things that stood out most during the shoot was the staff.
They were extremely friendly, kind, and welcoming. More importantly, you could see how much they genuinely appreciated their customers. Those interactions are difficult to manufacture for a camera—and they’re exactly the moments I look for when creating branding photography.
Great commercial photography isn’t only about showing what a business sells. It’s about showing who the business is.
The branding images were created to give Haute a versatile collection of professional photographs for its marketing.
That investment went even further when one of the photographs was selected for the September 2026 cover of Smart Tan Magazine.
Smart Tan provides professional training, education, and industry resources for tanning businesses, making the cover an exciting opportunity for Haute to represent its brand to a national industry audience.
It’s also a great example of why businesses should think beyond creating photographs for a single website page or social media post.
A strong branding library can support websites, advertising, social media, Google Business Profiles, publications, press releases, recruiting, and future campaigns.
Sometimes an image created for a local business in Faribault can even end up on a national magazine cover.
At Aaron Guzman Photography, I work with businesses and organizations to create photography, video, and aerial drone content designed around their brand.
That can include:
Business branding photography
Professional and environmental headshots
Corporate and commercial photography
Event and conference coverage
Commercial video production
Aerial drone photography and videography
Website and social media content
The goal isn’t simply to make a business look good.
It’s to create professional visual content that communicates its people, personality, services, and story.
Congratulations to the entire Haute Skin Spa & Tanning team on the September 2026 Smart Tan Magazine cover, and thank you for trusting me to help capture the Haute brand.
If your company needs professional branding photography in Southern Minnesota, contact Aaron Guzman Photography to start planning your next project.
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